mf

Michael Freeze

Features Editor

@michaelvfreeze

Michael Freeze is a seasoned journalist with a passion for exploring the dynamic intersection of transportation and technology. As the features editor, Michael brings a deep understanding of the trends shaping the industry.


Technology, Equipment

When It Comes to Technological Innovation, Trust the Process

The axiom is especially true in technological innovation, according to Features Editor Michael Freeze.

Michael Freeze | Features Editor
July 22, 2022
Business, Equipment

Send Out Your Maintenance Labor, or Keep It in the Fleet Shop?

With inflation pushing the cost of doing business higher and no end in sight, many fleet managers are taking pause when it comes to expenses — and highlighting the challenges of choosing between in-house maintenance and outsourcing.

Michael Freeze | Features Editor
April 29, 2022
Business, Equipment

Winning the Hearts and Minds

When it comes to new ways of thinking, or a shift in mindset for a large group of consumers, the phrase “winning the hearts and minds” often comes up. This seems to be the case with the tire manufacturers I spoke with this year.

Michael Freeze | Features Editor
April 29, 2022
Business, Technology, Equipment, Fuel

Experts Offer Advice on Spec'ing EVs for Fleets

ORLANDO, Fla. — Industry insiders offered a glimpse into what goes into spec’ing electric vehicles for commercial fleet operations during a panel session at the American Trucking Associations’ Technology & Maintenance Council’s 2022 Annual Meeting & Transportation Technology Exhibition March 8.

Michael Freeze | Features Editor
March 11, 2022
Business, Technology, Equipment

Industry Experts Tell Fleet Managers to Be Proactive With Electrification

ORLANDO, Fla. — When implementing a charging station for a commercial fleet, managers should heed the simple phrase, “plan early.”

Michael Freeze | Features Editor
March 10, 2022
Business, Technology, Equipment

Industry Leaders Recognized During TMC Annual Meeting

ORLANDO, Fla. — Several industry professionals were honored for their service to the council and the trucking industry during the Technology & Maintenance Council 2022 Annual Meeting & Transportation Technology Exhibition on March 8.

Michael Freeze | Features Editor
March 9, 2022
Business, Technology, Equipment

Hyundai Translead Debuts New Customer Portal Network

ORLANDO, Fla. — Hyundai Translead introduced its new customer portal network HT360, along with other product enhancements that include the HT LinkVue and myHT customer portal.

Michael Freeze | Features Editor
March 8, 2022
Business, Technology, Equipment, Safety

Goodyear Rolls Out New Line of EV-Ready Commercial Tires

The Goodyear Tire & Rubber Co. premiered two new tires designed for the last-mile delivery sector, including one developed for electric vehicles.

Michael Freeze | Features Editor
March 8, 2022
Business, Technology, Equipment

New Task Force Seeks to Establish EV Efficiency Practices

ORLANDO, Fla. — The new era of the commercial electric fleet brings a new task force for electric vehicle-efficiency performance.

Michael Freeze | Features Editor
March 8, 2022
Business, Technology, Equipment, Fuel

TMC Study Group Tackles Considerations for Adopting Electric Trucks

ORLANDO, Fla. — During a study group presentation on the implementation considerations for electrical terminal tractors, Patrick Seeberg, senior global product planning manager at Dana Inc., began with a simple question.

Michael Freeze | Features Editor
March 7, 2022