The trucking industry’s shortage of drivers and high turnover rate make it hard for many regional and over-the-road carriers to recruit and retain qualified candidates, but there is a system carriers can adopt that will help them attract and keep good drivers who fit their company’s requirements, and culture.

As everyone in the trucking industry knows, the driver shortage persists. With bonuses and incentives tempting drivers to come and go between motor carriers, retention can be a challenge. However, carriers can better manage this turnover by avoiding what Norris Beren calls “threats to retention.”

If you have a driver turnover problem and can’t keep drivers, especially new ones, and can’t attract new, qualified drivers, regardless of what you try or the money you throw at the problem, what you’re doing is not working. But why?